[ 03 · Manufacturing ]
Turn specs into signed contracts.
Manufacturing is the niche that's genuinely different. B2B buyers don't find you on Google Maps — they vet your website to decide whether you're credible enough to talk to in the first place. The site is the door, not the deal.
67%
of the B2B buying journey is done before contact
SiriusDecisions / Forrester
94%
of B2B buyers vet the supplier's website first
Demand Gen Report
6–18mo
typical procurement cycle for custom parts
why nurturing matters
5–7
stakeholders involved in the final decision
engineering, procurement, ops
[ Who this is for ]
Custom parts manufacturers, industrial equipment makers, fabricators, OEMs, packaging producers, and other companies that make physical goods for other businesses. Buyers are engineers, procurement teams, and plant managers — not homeowners.
[ How customers find them ]
Trade shows, referrals, direct sales outreach, RFPs, LinkedIn, and industry-specific directories. They are not searching 'manufacturer near me.' But every serious lead will land on your website before the first call — to judge legitimacy, capabilities, capacity, and certifications. A weak or outdated site quietly kills deals you never even hear about.
[ Businesses we work with in this space ]
[ What they actually need ]
The work that moves the needle.
Credibility-First Website
Clear capabilities, equipment list, certifications (ISO, ITAR, etc.), industries served, and case studies. Built so a procurement manager can confirm you're a real shop in 60 seconds.
Lead Qualification Funnel
RFQ forms, downloadable spec sheets, and structured inquiry flows that separate tire-kickers from serious purchase intent before they hit your inbox.
Long-Cycle Nurturing
Email follow-up sequences and retargeting that keep you top-of-mind through procurement cycles that can stretch months — without burning your sales team's time.
[ Before / After ]
What a credible site does to your pipeline.
Typical movement after a credibility-focused rebuild with capabilities, certifications, and a structured RFQ funnel — measured over 90 days.
Composite of representative engagements. Manufacturing results depend heavily on niche and certifications.
[ The first 90 days ]
A clear sequence — not a guess.
Capabilities audit
Equipment list, tolerances, certifications, and case studies pulled into a single source of truth.
Credibility rebuild
New site live — capabilities, certifications, industries served, and case studies front and center.
RFQ funnel wired
Structured RFQ forms, spec-sheet downloads, and qualification logic deployed.
Nurture sequences
Email + retargeting flows keep you top-of-mind through long procurement cycles.
[ Typical engagement ]
Mostly a website rebuild — different from the other two.
Typical engagement here is primarily a credibility-focused website rebuild, not the GBP-and-reviews retainer that powers our home services and construction clients. We're honest about that: if you don't need ongoing local visibility, you shouldn't pay for it. Optional add-ons include RFQ funnel work, LinkedIn presence cleanup, and nurture sequences — discussed on the call, scoped to what actually moves your pipeline.
[ Ready to start ]
Book your free manufacturing audit.
15 minutes. We'll show you exactly where you're losing customers — and what it would take to fix it. Pricing is discussed on the call and tailored to what you actually need.