[ 02 · Construction ]
Trusted on a longer, higher-stakes decision.
A kitchen remodel is not a leaky faucet. Local search and reviews still matter — but the buying decision is slower, more researched, and far higher-stakes. Trust signals do most of the closing work before the first conversation.
81%
of homeowners research online before calling
NAHB / Houzz remodel data
3–4
contractors typically shortlisted per project
before a single conversation
70%
weight portfolio photos heavier than price
in remodel decision surveys
10×
average project value vs. home services
why the foundation pays back fast
[ Who this is for ]
General contractors, kitchen and bath remodelers, custom home builders, masonry, fencing, decking. Often the owner or a small sales lead handling estimates personally — these are major financial decisions on the homeowner's side, so credibility is everything.
[ How customers find them ]
Local search and reviews are still where most leads start, but the decision plays out over weeks. Prospects compare three or four contractors, look hard at portfolio photos of past work, read every review carefully, and read your About page before they ever pick up the phone. The site is the salesperson.
[ Businesses we work with in this space ]
[ What they actually need ]
The work that moves the needle.
GBP & Reviews Foundation
The same map-pack groundwork as home services — visibility first, always. You can't be considered if you don't show up.
Portfolio That Closes
Before / after galleries of completed projects, organized by project type. Photos of completed work close remodel clients more than any other content on your site.
Trust-Building Content
Process pages, FAQs, warranty info, and proof points that answer the questions every remodel client is quietly asking before they commit.
[ Before / After ]
What a real portfolio + trust pages actually move.
Typical movement after a rebuild focused on portfolio architecture, reviews, and process pages — measured over 90 days.
Composite of representative engagements. Individual results depend on portfolio depth and market.
[ The first 90 days ]
A clear sequence — not a guess.
Portfolio intake
We collect, sort, and re-shoot (if needed) every completed-project photo.
Site rebuild
Portfolio architecture, process pages, FAQs, and trust signals built out.
GBP + reviews
Profile rebuilt and review system live so social proof keeps compounding.
Content + ranking
Service pages targeting your highest-value projects start ranking locally.
[ Typical engagement ]
Website rebuild + retainer, weighted toward proof.
Typical engagement: full website rebuild with portfolio architecture and process pages up front, plus a monthly retainer focused on reviews, ongoing portfolio additions, and reporting. Slightly longer sales cycle than home services, but the lifetime value per project is much higher — so the foundation pays back fast.
[ Ready to start ]
Book your free construction audit.
15 minutes. We'll show you exactly where you're losing customers — and what it would take to fix it. Pricing is discussed on the call and tailored to what you actually need.